Apple’s HomeView ad is confusing to everyone except parents

<figure> <img alt="" data-caption="Nothing like a little family togetherness in the morning. | Image: Apple" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/family_hero.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Nothing like a little family togetherness in the morning. | Image: Apple </figcaption> </figure> <p class="wp-block-paragraph">Apple's ad introducing <a href="https://www.theverge.com/tech/1009704/apple-homeview-smart-display-first-look">its new HomeView</a> smart display is a little unusual. It's fast-paced and unruly, depicting a family of five as they rush through the morning routine. There's yelling and mess, misplaced keys and discarded eggshells. Apple's typical vibe is clean, simple, orderly; this commercial is chaos.</p> <p class="wp-block-paragraph">But the spot has parents - those with teen children in particular - feeling seen.</p> <div class="youtube-embed"><iframe title="Welcome Apple HomeView: Designed for life at home." src="https://www.youtube.com/embed/hkrYiZ_g9tw?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div> <p class="wp-block-paragraph">I'll admit that it stressed me out the first time I watched it, too. Mornings getting my five-year-old out the door are a special breed of chaos, and usually culminate in us playing whatever ad-libbed game will get him to put his shoes on. But it's not <em> …</em></p> <p><a href="https://www.theverge.com/tech/1010561/apple-homeview-commercial-reaction">Read the full story at The Verge.</a></p>