Fujifilm’s new square format instant camera adds analog color filters

<figure> <img alt="A person holds the Fujifilm Instax Square 2 up to their face while taking a photo." data-caption="" data-portal-copyright="Image: Fujifilm" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/instax.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Continuing the analog approach of the <a href="https://www.theverge.com/circuitbreaker/2018/5/14/17353610/fujifilm-square-format-analog-instax-camera-sq6">Instax Square SQ6</a> that launched in 2018 and follow-ups like the <a href="https://www.theverge.com/21431103/fujifilm-instax-square-sq1-instant-camera-review-price-specs-features">Square SQ1</a> and <a href="https://www.theverge.com/2023/6/14/23759847/fujifilms-instax-square-lineup-just-got-a-lot-more-retro">SQ40</a>, the new <a href="https://newsroom-us.fujifilm.com/press-releases/press-release-details/2026/Capture-What-Shapes-You---Fujifilm-Introduces-instax-SQUARE-2-instant-camera/default.aspx">Fujifilm Instax Square 2</a> skips <a href="https://www.theverge.com/photography/2017/4/19/15353400/fujifilm-instax-square-sq10-announced-price-features">digital functionality</a> while still introducing the ability to customize the look and feel of instant photos. A new mood filter switch slides one of two colored filters in front of the lens with the Warm setting creating a "subtle golden tone" and Cool producing "crisp, blue-toned" results.</p> <p class="wp-block-paragraph">The <a href="https://www.instaxus.com/cameras/instax-square-2/" data-type="link" data-id="https://www.instaxus.com/cameras/instax-square-2/">Instax Square 2</a> is expected to be available later this month for $119.95 (the same price as <a href="https://www.theverge.com/21431103/fujifilm-instax-square-sq1-instant-camera-review-price-specs-features">2020's SQ1</a>) in slate blue, brick red, and misty white color options. Alongside the new camera Fujifi …</p> <p><a href="https://www.theverge.com/tech/1010990/fujifilm-instax-square-2-analog-instant-film-camera-filters">Read the full story at The Verge.</a></p>