The Ferrari Luce has at least 500 fans

<figure> <img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/05/FERRARI_LUCE_FRONT_3Q_V2_1X1_RGB_WEB_SOCIALS_198d4f59-b20a-454e-87de-59a8184b24fa.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Just two months after a bumpy launch earlier this year, Ferrari has reportedly already hit its 2026 sales goal for its <a href="https://www.theverge.com/transportation/938513/ferrari-luce-ev">polarizing, Jony Ive-designed Luce EV</a>. Ahead of Ferrari announcing its quarterly earnings on Thursday, the <a href="https://www.ft.com/content/11ac28b0-0c82-4d4a-bcb4-0e0dae44cf87?syn-25a6b1a6=1"><em>Financial Times</em></a> reports that Ferrari was aiming to sell "just under 500" Luce units this year, and reached that target this month. </p> <p class="wp-block-paragraph">Luce sales so far were reportedly driven by "strong demand from China," where EV sales <a href="https://www.theverge.com/news/768915/the-scale-of-chinas-ev-program-is-mind-boggling">have already taken off</a> from makers like <a href="https://www.theverge.com/transportation/873408/geely-zeekr-lynk-co-test-drive-china">Geely, Lynk &amp; Co, and Zeekr</a>. The <em>Financial Times</em> says Ferrari was trying to "reach a new generation of wealthy buyers" with the Luce, particularly in China and "te …</p> <p><a href="https://www.theverge.com/transportation/972569/ferrari-luce-ev-sales">Read the full story at The Verge.</a></p>