[INTERVIEW] Alaska Airlines eyes Asia expansion as Korea route gains traction

SEATTLE — Alaska Airlines is looking to expand its presence in Asia as its Incheon-Seattle route gains traction, with Korea emerging as a key market in the U.S. carrier’s expanding international network. The airline recorded load factors of 82 percent in June, 84 percent in July and 79 percent in August on the route, marking a strong start in its first full year of operations. The figures exceeded expectations for a new route, which typically takes about three years to mature as the airline adjusts schedules and connections to meet passenger demand. "Those are really good, strong load factors for the first year of a new route," Shane Tackett, president and chief financial officer of Alaska Airlines, said in an interview with The Korea Times on Sept. 29. He added that one month ranked among Alaska's best-performing international routes financially before fuel prices increased significantly. The airline sees further opportunities to attract passengers from Korea, where its brand remains relatively unfamiliar. Tackett said Alaska Airlines aims to raise awareness of its services and enco