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Korea Times October 14, 2026 By mhlee@koreatimes.co.kr(KoreaTimes) positive

Hyundai Motor's tech bets face headwinds as core business loses steam

AI / LLMRegulation
Hyundai Motor’s weakening auto profitability is raising questions about the sustainability of its costly investments in robotics and autonomous driving, as the technologies remain years away from generating significant earnings. The company is betting on Boston Dynamics’ Atlas humanoid robot, its own software-defined vehicle (SDV) and autonomous driving capabilities as three core pillars for its future mobility. Yet those businesses are far from generating tangible earnings, leaving Hyundai increasingly dependent on its conventional auto business which faces mounting earnings pressure from labor disputes at home, tariffs from the United States and intensifying competition from Chinese automakers in Europe. The timing gap between its weakening core business and future growth engines is becoming harder for investors to overlook. Hyundai’s shares have fallen around 60 percent from their June 1 peak of 783,000 won ($587) to less than 320,000 won on Monday, reflecting fading enthusiasm for its robotics ambitions and growing doubts over its earnings outlook. The pressure continues to be
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