How Mediheal is evolving beyond sheet masks

This is the third in a series of interview stories and feature stories about L&P Cosmetic, a company behind the globally popular facial sheet mask brand Mediheal, introducing the philosophies, insights and future strategies of leaders of the K-beauty company. — ED Best known for turning sheet masks into a beauty routine staple, L&P Cosmetic’s Mediheal is building its next stage of growth around a broader portfolio of skin care solutions, ranging from toners to serums, cleansers, creams and sun care products. The expansion reflects Mediheal’s evolution from a mask-focused label into a comprehensive skin care brand designed to address consumers’ needs across every step of their daily routines. Drawing on the recognition it has built through sheet masks, the brand is extending its ingredient expertise and research capabilities into products that can be used before, after and alongside masks. That strategy was on display in Japan in August when Mediheal introduced its new Derma Skin Care Series, featuring toners, serums and serum masks. The series used three ingredients closely asso