CJ ONE launches global membership service for foreign visitors

CJ OliveNetworks, the digital and technology unit of CJ Group, is branching into the travel industry with a new global membership service that enables foreign visitors in Korea to earn rewards and redeem points at participating merchants, leveraging the country's tourism boom to drive new growth. The company said Thursday that its lifestyle membership platform, CJ ONE, had introduced CJ ONE Global, allowing international visitors to sign up using only email verification, without requiring a Korean phone number or domestic identification. The launch comes as interest in Korean food, shopping and culture spreads alongside the global popularity of Korean entertainment. According to the Korea Tourism Organization, about 12.8 million foreign tourists visited Korea from January through July, up 21.3 percent from the same period last year. Once registered, members receive a mobile barcode through the CJ ONE app that they can use to earn and redeem points at participating stores, as well as access new-member and birthday benefits. The service connects visitors with businesses spanning tourism, re