Smartphone shipments shrink 20% in Q3/2026 as memory crisis reshapes competition

According to market research firm Omdia’s preliminary estimates, global smartphone shipments fell 20% year-on-year in third-quarter 2026, a sharp acceleration from the 6% decline recorded the previous quarter. Shipments also declined sequentially despite new flagship launches and channel preparations for the year-end festive season. Persistent memory and storage cost pressures have constrained pricing flexibility and prompted vendors to scale back shipments of low-margin devices...