Musinsa teams up with Japan's ZOZOTOWN for 1st Korean pop-up

Fashion platform Musinsa has teamed up with ZOZOTOWN, one of Japan's leading online fashion retailers, to open a pop-up store in Seongsu-dong, Seoul, a popular destination for young consumers. Musinsa opened the doors to ZOZOTOWN in Musinsa, the Japanese platform’s first official pop-up store in Korea, to the media on Friday. The pop-up will run through Oct. 31, while an accompanying online promotion will continue until Nov. 16. Launched in 2004, ZOZOTOWN features more than 11,000 brands and serving over 13 million customers annually. Fifteen Japanese fashion brands available on the platform, including Snidel and Grancy, are participating in the event. The pop-up’s concept, ZOZO is Coming to Town, draws inspiration from Korean streets. Crosswalks, road markings and oversized three-dimensional typography have been incorporated into the space to create the impression of an intersection where Korean and Japanese fashion meet. The pop-up follows the signing of a memorandum of understanding between the two platforms in December 2024 to establish a strategic partnership. In November last y