Apple’s HomeView is just the latest threat to online recipe writers

<figure> <img alt="" data-caption="The HomeView can simplify online recipe formatting into easy-to-follow steps. | Image: Apple" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Apple-HomeView-Cooking_73277b.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> The HomeView can simplify online recipe formatting into easy-to-follow steps. | Image: Apple </figcaption> </figure> <p class="wp-block-paragraph">When Apple revealed the <a href="https://www.theverge.com/tech/1009704/apple-homeview-smart-display-first-look">HomeView</a> to the world, it did so with an <a href="https://www.theverge.com/tech/1010561/apple-homeview-commercial-reaction">unusual ad</a> for the company: Instead of pristine, polished tech in immaculate rooms, it's a three-minute look at the messy, frantic morning routine of a family of five. Apple's new smart display sits in the center of the chaos on the kitchen table, helping the family check their calendars, send messages, and pull up a French toast recipe in seconds, with simple, step-by-step instructions.</p> <p class="wp-block-paragraph">The HomeView is just the latest in a long line of websites, browser extensions, and smart home gadgets with the same promise: that it can take an online recipe and strip it down to the essenti …</p> <p><a href="https://www.theverge.com/tech/1012820/apple-homeview-recipe-formatting">Read the full story at The Verge.</a></p>