Hyundai Motor moves to sidestep self-driving fallout in India

ㅇ Hyundai Motor’s bet on India is being overshadowed by Tesla’s technological leap toward flying cars, exposing the Korean carmaker’s self-driving doldrums. Hyundai Motor Group recently pledged $15.5 billion (20.7 trillion won) in investment in India through 2032, seeking to strengthen its position in one of the world’s fastest-growing major automotive markets. The commitment spans manufacturing expansion, research and development, supplier development and next-generation technologies. However, the scale of the investment does not guarantee that India will become a reliable growth engine capable of offsetting mounting challenges in its cash-cow markets, such as the United States, Korea and Europe. Hyundai Motor and Kia sold a combined roughly 850,000 vehicles in India last year, with sales growth of just 0.2 percent. That performance lagged significantly behind local rivals Mahindra & Mahindra and Tata Motors, whose sales rose 18.4 percent and 2.9 percent, respectively, during the same period. The gap reflects a competitive landscape in which established domestic players have str