APR expands US retail presence as Medicube hits Costco shelves

Korean beauty company APR said Monday that its flagship skin care brand, Medicube, is now sold in about 400 Costco stores in the United States. The move expands the brand’s presence in physical stores in North America. Medicube products went on sale at Costco’s U.S. stores this month, and the company plans to expand to all of the warehouse club’s U.S. locations. This month it also finished rolling out to every Costco store in Korea. It plans to enter Costco in Canada and Europe as well. For the launch, APR made a Costco-only package of its Zero Pore Pad, one of Medicube’s best-selling products. The company said the toner pad has ranked first in Amazon’s U.S. facial toners and astringents category since February 2025. APR plans to add products from its popular PDRN line to its Costco lineup. The line features an ingredient made from salmon DNA. The Costco deal is the latest in a series of U.S. retail expansions. Medicube entered about 1,400 Ulta Beauty stores in August last year, more than 1,500 Target stores in April and about 3,000 Walmart stores in June. It is also set to en