Research Insight: German automakers shift strategy as AI powers next-gen cars

<p class="P1" data-sourcepos="5:1-5:413;123-535">Global automakers are facing slower market growth, the rapid rise of Chinese carmakers, and sustained EV investment, with Volkswagen, BMW, and Mercedes-Benz under strain in recent years. While German automakers still lead the global auto industry, revenue and profitability have come under broad pressure over the past two years as competition shifts from volume growth to product value and operating efficiency.