CJ ONE expands membership perks to public transit with new partnership

CJ ONE is bringing its rewards program onto public transit, joining forces with mobility fintech company E-Dreams to connect travel, shopping and dining through a single membership platform for Korean and international customers. CJ OliveNetworks, which operates the lifestyle membership service, said Tuesday it had signed a memorandum of understanding with E-Dreams to expand membership benefits into mobility and payment services. The agreement was signed Monday at E-Dreams’ headquarters in central Seoul, with Yoo In-sang, CEO of CJ OliveNetworks, and Lee Jung-hwan, CEO of E-Dreams, in attendance. The first initiative will be a transportation card designed for international visitors to Korea, scheduled for release by the end of 2026. The card will combine E-Dreams’ public transportation payment functions with CJ ONE membership benefits, allowing foreign tourists to use buses and subways while earning and redeeming points at participating businesses. Distribution is planned through E-Dreams’ existing retail network, including airports and convenience stores. The partnership follows CJ