Innocean's overseas units win 7 honors at US, Middle East ad awards

Innocean, the advertising affiliate of Hyundai Motor Group, said Tuesday its overseas units have won seven honors at advertising awards in the United States and the Middle East. Innocean USA received two silver awards at the 2026 Jay Chiat Awards, hosted by the American Association of Advertising Agencies. The 29-year-old competition judges anonymized case studies on how strategic thinking delivered real business results. Hyundai Motor’s “IONIQ 9 Escape Garage” won silver in the influencer and creator strategy category, while Genesis’ “A New Beginning in Luxury” took silver in automotive strategy. Both were produced with Canvas Worldwide, Innocean’s U.S. media subsidiary. In the IONIQ 9 campaign, three creator families used the electric SUV’s interior space, seating and EV features to complete escape-room missions, drawing 8.6 million views. Innocean USA’s social media team was also named in the agency social media category of marketing publication Adweek’s Team Visionary Awards. Its work included “Hyundai Jingle Road Trip,” which turned a jingle TikTok users made