Snap is paying Robert Downey Jr. to do the Iron Man thing

<figure> <img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/videoframe_10042.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Snap has a new brand ambassador for its Specs AR glasses: Iron Man actor Robert Downey Jr. The company has brought on Downey as Specs' "Chief Customer Experience Officer" and has published several videos featuring Downey showcasing the capabilities of the new glasses, including as a tool to <a href="https://www.youtube.com/watch?v=ycLnk0iUBCo">get help with a putt</a>, <a href="https://www.youtube.com/watch?v=FFd0BPbG9wc">practice art</a>, and watch a <a href="https://www.youtube.com/watch?v=TNg1ooCr-gE">private video</a> of an MMA match in bed. In <a href="https://www.youtube.com/watch?v=3uVJ5ElXoh8">one video</a>, he also dumps the contents of a box labeled "AI glasses" into a trash bin - a shot at Meta's popular smart glasses.</p> <div class="youtube-embed"><iframe title="Experiment 278: Read the Green | SPECS x Robert Downey Jr." src="https://www.youtube.com/embed/ycLnk0iUBCo?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div> <p class="wp-block-paragraph">As part of the partnership, Downey will "work alongside the SPECS team to explore how augmented reality can improve the way people live and …</p> <p><a href="https://www.theverge.com/tech/1014869/snap-specs-robert-downey-jr">Read the full story at The Verge.</a></p>