Olive Young launches K-pop live shopping show with NMIXX as 1st guest

CJ Olive Young, Korea’s largest health and beauty retail chain, said Wednesday it is launching “Green Room,” a live shopping show that combines a music talk show with live commerce, in which products are sold in real time during a livestream. The show is the retailer’s first K-pop program on Olive Young Live, its live commerce platform. Built around the idea of an artist’s waiting room before a performance, the show has a host invite artists who have recently released new music to introduce their albums and share stories from behind the scenes. Viewers can chat with the artists in real time and buy albums that come with extras sold only through Olive Young. The show will stream at the same time on Olive Young Live, the retailer’s YouTube channel, and O.Y LIVE on its Japanese-language global online mall, with real-time translation for viewers in Japan. The first episode airs at 8 p.m. Wednesday. A member of the boy band BTOB will host, and four members of girl group NMIXX will appear as guests. NMIXX released its sixth EP, “Strange Muse,” on Monday. The episode will inclu