Mercedes-Benz Korea promotes safer driving with Beyond Driving campaign

Mercedes-Benz Korea is expanding its road safety efforts, drawing on its automotive expertise and safety experience to promote more considerate driving. The company’s Corporate Social Responsibility Committee recently launched Beyond Driving, a campaign that encourages motorists to adopt safer everyday driving habits, extending its safety initiatives beyond children to drivers of all ages. The committee has promoted road safety in Korea for over a decade, starting with MobileKids, a traffic safety education program for children in 2014. Its initiatives have since expanded to include school-zone safety campaigns, online and in-person education programs and radio campaigns, collectively reaching more than 50,000 children. This year, the committee broadened its focus to drivers nationwide with Beyond Driving, emphasizing that safer roads depend not only on compliance with traffic laws but also on drivers being considerate of one another and yielding when necessary. The first phase of the campaign, held this summer, focused on safe driving practices on highways and at roundabouts. It remin