US ambassador urges fair treatment for American firms in Korea

U.S. Ambassador to Korea Michelle Steel on Wednesday called on Seoul to ensure that American companies operating in Korea can compete on a level playing field, amid U.S. concerns over regulations affecting firms such as Coupang. "American companies in Korea deserve to compete on a level playing field, fairly and without discrimination," Steel said in her opening remarks at a special luncheon hosted by the American Chamber of Commerce in Korea (AMCHAM) in Seoul. The event also featured Gen. Xavier Brunson, commander of U.S. Forces Korea (USFK). Coupang, a U.S.-listed e-commerce firm that is active primarily in Korea, disclosed a data breach affecting over 33.6 million customers late last year, leading to an investigation and sanctions. In response, 50 U.S. Republican politicians signed a letter accusing Seoul of “targeted and discriminatory actions” against American companies, citing the Coupang case. Seoul has rejected the claims of discriminatory treatment, insisting that the investigation has been carried out in accordance with domestic law. The ambassador, addressing concerns ove