Samsung’s latest 55-inch Frame TV is down to its lowest price yet

<figure> <img alt="Samsung’s The Frame TV" data-caption="Samsung’s latest version of The Frame TV is $400 off. | Image: Samsung" data-portal-copyright="Image: Samsung" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/samsungtheframetv2026.jpg.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Samsung’s latest version of The Frame TV is $400 off. | Image: Samsung </figcaption> </figure> <p class="wp-block-paragraph">If you want a TV but prefer something that won’t clash with your room’s decor, <strong>Samsung&#8217;s The Frame</strong> is a standout option that’s designed to look like a piece of framed art instead of a black, monolithic rectangle mounted to your wall. You can buy the latest version of the 55-inch Samsung Frame TV on sale for around $897.99 ($402 off) at <a href="https://www.amazon.com/dp/B0GTS81SYD">Amazon</a>, which marks a new low price. Larger sizes are on sale, too, including the new <a href="https://www.amazon.com/dp/B0H2BTZ6PS">98-inch model</a>, which is down to $3,749.99 ($1,252 off).</p> <div class="product-block"><h3>Samsung The Frame TV (2026)</h3> <figure class="product-image"><img width="300" height="241" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/samsungtheframe2026productphoto.png?w=300" class="attachment-medium size-medium" alt="" /></figure> <h3>Where to Buy:</h3><ul><li><a href="https://www.amazon.com/dp/B0GTS81SYD"> <strike>$1097.99</strike> $897.99 at <strong>Amazon (55-inch)</strong></a></li></ul></div> <p class="wp-block-paragraph">The 2026 model is largely the same as its predecessor; The biggest hardware change is that this size of the TV features built-in ports instead of using Samsung’s One Connect Box. Like previous models, it has a matte, canvas-like display that more closely resembles an actual painting better than a glossy TV screen. Its built-in motion sensor detects when someone enters the room and can automatically display artwork, even adjusting its brightness and colors based on ambient lighting. It supports Samsung’s Art Store, which offers access to more than 5,000 works ranging from world-famous galleries to lesser known, independent artists. A full subscription costs $49.99 annually, though you can also enjoy 30 new free, rotating artworks every month. Samsung includes a wall mount and a black bezel in the box, with additional magnetic frame styles available separately to better match your space or taste.</p> <p class="wp-block-paragraph">In terms of performance, the Frame prioritizes style over image quality, so it’s not necessarily the best choice for cinephiles who may be willing to pay more for a brighter picture, deeper blacks, and more lifelike colors. Still it offers a refresh rate of up to 144Hz with variable refresh rate support for smoother gaming, along with HDR10 Plus and Dolby Atmos support for a more immersive audio/visual experience.</p> <h5 class="wp-block-heading"><a href="https://www.theverge.com/tech/829002/youre-buying-a-frame-tv-its-okay-to-cheap-out-a-little">Read our Samsung The Frame (2025) comparison.</a><br></h5> <p class="wp-block-paragraph"></p> <p class="wp-block-paragraph"></p> <p class="wp-block-paragraph"></p>