Orion expands Custard cream cake production in Korea, Vietnam, India as global demand surges

Orion has expanded production lines for its flagship Custard cream cakes across Korea, Vietnam and India to keep pace with surging domestic and international demand, the company said Thursday. Launched in Korea in 2004, Orion Custard is a soft, individually wrapped sponge cake with a custard cream filling. It has become the company’s second-biggest global pie brand after its flagship Choco Pie. Global sales rose 14 percent last year to 154 billion won ($116 million). China, Vietnam and India accounted for 76 percent of that total, and sales kept growing at a double-digit pace through September this year. The company added a production line in Korea in September and recently began running new lines in Vietnam and India. The expansion lifts Custard’s global production capacity to as much as 300 billion won a year, roughly double last year’s sales. Orion’s global research center at its headquarters in Korea oversees product development for each market. In Vietnam, the company sells flavors including tiramisu, raspberry, egg lava, melon and a reduced-sugar version. There is also a fl