Nongshim brings Shin Ramyun heat to Musinsa pop-up in Osaka

Nongshim is bringing the flavors of Korea’s instant noodles to Japan’s fashion-conscious young consumers, joining forces with fashion platform Musinsa for a 17-day pop-up event in Osaka that pairs Korean food with fashion and beauty. The Korean food company is operating a Shin Ramyun brand booth at Musinsa Osaka Pop-up Store 2026 at VS in Umeda through Nov. 8. The collaboration aims to introduce Japanese shoppers drawn to Korean fashion to Korean food culture through hands-on experiences, with Umeda serving as a busy commercial district frequented by young consumers and international tourists. At the booth, visitors can sample freshly prepared Shin Ramyun Tomba, using an instant noodle cooker modeled on machines popular along Korea’s Han River, where people cook noodles on-site. Visitors who follow Nongshim Japan’s official Instagram account can try the dish, while those who complete a survey after tasting it can receive Shin Ramyun Rose, with additional branded merchandise available through a prize draw. Shin Ramyun Tomba combines spicy seasoning with a creamy flavor and has gain