Pennsylvania will require labels on AI-generated ads

<figure> <img alt="Illustration of ad broken by a gavel" data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/09/STK445_ADVERTISING_STK093_GOOGLE_C.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">On Thursday, Pennsylvania Governor Josh Shapiro signed the <a href="https://www.palegis.us/legislation/bills/text/PDF/2025/0/SB0806/PN1808">Artificial Intelligence Deceptive Advertising Act</a> into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to <a href="https://www.theverge.com/news/812559/coca-cola-ai-holiday-christmas-commercial-2025">TV commercials from multi-billion-dollar companies</a>, as well as restaurants' <a href="https://www.theverge.com/ai-artificial-intelligence/989376/ai-generated-food-why-does-it-look-like-that">ugly, crowded flyers</a> about their wing specials.</p> <p class="wp-block-paragraph">Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad …</p> <p><a href="https://www.theverge.com/ai-artificial-intelligence/1018187/pennsylvania-ai-deceptive-advertising-act">Read the full story at The Verge.</a></p>