Now you can watch Instagram Reels on your Apple TV

<figure> <img alt="Instagram for Apple TV screenshot." data-caption="" data-portal-copyright="Image: Instagram" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/1286x724bb.webp?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Instagram is continuing its expansion into living rooms with <a href="https://apps.apple.com/us/app/instagram/id389801252?platform=tv">Instagram for TV, for Apple TV</a>. The company first <a href="https://www.theverge.com/news/845124/instagram-reels-tv-app">started testing</a> a version of the platform focused on Reels, live streams, and other video content, blown up for a bigger screen in December of last year. Then, in June, it launched a slew of <a href="https://www.theverge.com/tech/956456/instagram-for-tv-youtube-microdramas-longform-video">new features</a> for the app, which is available for Amazon's Fire TV, Samsung Smart TVs, and Google TV. </p> <p class="wp-block-paragraph">Now Meta is bringing the app to Apple TV, though there's been little fanfare. <em><a href="https://www.macrumors.com/2026/10/25/instagram-launches-apple-tv-app/">MacRumors</a></em> spotted an updated Instagram app in the App Store that added Apple TV to its list of compatible platforms on October 23rd. Archived versions of the app page …</p> <p><a href="https://www.theverge.com/tech/1018253/now-you-can-watch-instagram-reels-on-your-apple-tv">Read the full story at The Verge.</a></p>