Nongshim gives Shin Ramyun fine-dining twist with top LA chef

Nongshim is taking Shin Ramyun beyond the instant noodle bowl, teaming up with a celebrated Los Angeles chef to give its signature spicy noodles a fine-dining makeover as the brand marks its 40th anniversary. The Korean food company said it was the only Korean food company participating in the Los Angeles Times’ “101 Best Restaurants in L.A.” event, held from Friday through Saturday at Barker Hangar in Santa Monica, California. The company operated a promotional booth featuring a Korean-inspired tasting lounge, an oversized Shin Ramyun package and anniversary-themed installations designed for photographs. The centerpiece was a pair of dishes developed with Jihee Kim, owner-chef of Perilla LA, a Korean restaurant selected for the Los Angeles Times’ list of the city’s 101 best restaurants for four consecutive years, from 2023 through 2026. One dish, “Shin Ramyun Original with Octopus & Slow-Roasted Tomato,” combines the noodles with octopus, roasted tomatoes and perilla leaves to deepen their savory flavor. The second, “Shin Ramyun Rosé with Burrata & Gim,” pairs the crea