Dongwon F&B enters frozen chicken market with Kebasak

Dongwon F&B has entered the frozen chicken market with two products under its new Kebasak brand, using specialized batter technology and a double-frying process to deliver a crispy texture. The products are designed to let consumers enjoy restaurant-quality chicken at home without delivery fees or waiting times. The lineup includes Kebasak Fried Chicken, seasoned with spicy Cajun spices, and Kebasak Chili Mayo Chicken, which combines a pungent chili flavor with savory mayonnaise. Dongwon F&B uses its proprietary Air-Crisp technology, which creates tiny air bubbles in the batter to enhance crispiness and distribute fat evenly. The company said the technique helps maintain consistent quality and prevents the coating from becoming soggy quickly. The chicken is prepared through a double-frying process, with chicken thigh meat coated in batter made from an optimized ratio of flour and water before being fried at low and high temperatures. The method produces a crispy exterior and moist interior. Both products use 100 percent chicken thigh meat to deliver a tender texture and juicy flavor. High