TikTok is going after Yelp and Google Maps with an in-app restaurant guide

<figure> <img alt="TikTok’s Must Eat feature, with restaurant reviews and maps of local favorites." data-caption="" data-portal-copyright="Image: TikTok" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/Must-Eat-Asset.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">TikTok is launching an in-app restaurant guide in a challenge to other platforms like Yelp and even Google Maps.</p> <p class="wp-block-paragraph">The company on Wednesday announced the launch of Must Eat, a new section of the TikTok app built on 40 million posts, reviews, and comments about dining on the platform. The new feature uses videos and discussions of buzzy local businesses to create restaurant recommendation guides. Users can leave reviews of restaurants, call and make reservations, and search for nearby businesses on a map.</p> <p class="wp-block-paragraph">At a launch event this week, TikTok US CEO Adam Presser called Must Eat "the compilation of all of the conversation that's happening on the …</p> <p><a href="https://www.theverge.com/news/1020267/tiktok-viral-restaurant-recommendations-must-eat-yelp">Read the full story at The Verge.</a></p>