Instagram doesn’t have a plan to pay long-form video creators

<figure> <img alt="An illustration of the Instagram logo." data-caption="" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/05/STK070_INSTAGRAM__A.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Instagram is testing long-form videos (<a href="https://www.theverge.com/2021/10/5/22710638/instagram-tv-igtv-rebrand-video-formats-tiktok-reels">again</a>) to lure in creatives from YouTube, but the platform hasn't figured out how (or if) it'll actually pay them. After Instagram head Adam Mosseri announced <a href="https://www.theverge.com/tech/1018688/instagram-longform-widescreen-video-features-youtube">Features</a> on Monday, creators immediately <a href="https://www.threads.com/@acooknamedmatt/post/De950bCGcdK">started voicing</a> their <a href="https://www.threads.com/@melissafoxmedia/post/De-n-uVjT9U">complaints on Threads</a> and <a href="https://www.reddit.com/r/YouTubeCreators/comments/1xgkqn0/instagrams_now_testing_90minute_horizontal_videos/">Reddit</a> about the lack of monetization opportunities, compared to the ad share and performance-based incentives provided by YouTube.</p> <p class="wp-block-paragraph">Mosseri addressed the monetization concerns <a href="https://www.threads.com/@mosseri/post/DfA1glCj_5s?xmt=AQG0dZU6PS8Eco18-IGg_CcSfiFgwDw3hwvwHhydwu2uBg">in a Threads post yesterday</a>, saying "We understand the economics matter a ton, and are exploring multiple options to help long-form creators get paid." It's anyone's guess what those so …</p> <p><a href="https://www.theverge.com/tech/1020806/instagram-long-form-video-creator-monetization">Read the full story at The Verge.</a></p>