4 in 5 B2B Websites Are Losing Buyers Before They Even Ask for a Quote, Digital Silk Study Finds

<p>More than 4 in 5 B2B websites studied had at least one barrier keeping buyers from requesting a quote, booking a demo or contacting sales Key takeaways: Poor site structure was the most common B2B conversion barrier, found on 43.5% of the B2B websites studied. Unclear messaging ranked...</p>