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Digitimes October 29, 2026 By Charlene Chen neutral

BYD eyes ultra-luxury sedan priced above CNY2 million

BYD's premium Yangwang brand has named its ultra-luxury flagship sedan "Altior," with the model expected to sell for more than CNY2 million (US$300,027.8). Developed over approximately three years, the sedan is set to debut in the United Arab Emirates as Yangwang seeks to compete with Mercedes-Maybach, Rolls-Royce, and Bentley.
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