Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru

<figure> <img alt="A photo of a Starbucks drive-thru" data-caption="" data-portal-copyright="Photo by: Jeffrey Greenberg/Universal Images Group via Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/gettyimages-2268681559.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During <a href="https://s203.q4cdn.com/326826266/files/content_files/Q4-FY26-SBUX-Transcript.pdf">an earnings call on Thursday</a>, Starbucks CEO Brian Niccol said the company is going to explore "experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless," as spotted earlier by <a href="https://bsky.app/profile/moreperfectunion.bsky.social/post/3mz42442ai22z"><em>More Perfect Union</em></a>.</p> <p class="wp-block-paragraph">It sounds similar to the technology that <a href="https://www.businessinsider.com/taco-bell-brings-more-ai-drive-thrus-yum-brands-expansion-2026-4">Taco Bell is experimenting with</a>, which could change the layout, content, and visuals on a digital menu board "on a car-by-car basis." McDonald's also r<a href="https://www.theverge.com/ai-artificial-intelligence/947644/mcdonalds-latest-ai-drive-thru-test-will-let-customers-ask-can-i-get-my-usual">ecently showed off an AI-powered feature</a> it's piloting at a handful of dri …</p> <p><a href="https://www.theverge.com/ai-artificial-intelligence/1023440/starbucks-ai-personalized-menu-drive-thru">Read the full story at The Verge.</a></p>