Apple’s iPhone and Mac sales keep growing despite RAM shortages

<figure> <img alt="A photo of a person holding the iPhone 17." data-caption="" data-portal-copyright="Photography by Allison Johnson / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/09/DSC01498.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Apple's iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. In its third-quarter <a href="https://www.apple.com/newsroom/2026/07/apple-reports-third-quarter-results/">earnings report released</a> on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54.25 billion and Mac sales increased 29 percent to $10.35 billion, driving the company's overall revenue to $109.4 billion.</p> <p class="wp-block-paragraph">This marks Apple's best third-quarter iPhone revenue, as sales tend to dip ahead of its next major launch event, <a href="https://www.reuters.com/business/retail-consumer/apple-revenue-profits-beat-expectations-iphone-mac-sales-2026-07-30/">as noted by <em>Reuters</em></a>. During <a href="https://www.cnbc.com/2026/07/30/apple-earnings-live-updates.html">an interview with CNBC</a>, Apple CEO Tim Cook attributes the increase in sales to people who were upgrading their iPhones throughout the quarter. "We just had significan …</p> <p><a href="https://www.theverge.com/tech/973430/apple-q3-2026-earnings">Read the full story at The Verge.</a></p>