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The Verge November 2, 2026 positive

Apple set an iPhone sales record even without a new standard iPhone

AppleAI / LLM
<figure> <img alt="" data-caption="" data-portal-copyright="Photo: Amelia Holowaty Krales / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/268735_iPhone_18_Pro_MAX_AKrales_1087.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Apple had a record-breaking quarter for iPhone sales - despite not releasing a standard model during its latest refresh. In <a href="https://www.apple.com/newsroom/2026/11/apple-reports-fourth-quarter-results/">its fourth-quarter earnings report</a> released on Monday, Apple says it earned $57.58 billion in iPhone revenue, marking a 17 percent jump from the same time last year.</p> <p class="wp-block-paragraph">The increase in revenue follows the launch of Apple's iPhone 18 lineup in September, which included <a href="https://www.theverge.com/tech/995945/iphone-18-pro-max-review-camera-aperture">a pricier iPhone 18 Pro and Pro Max</a> model. The company <a href="https://www.theverge.com/tech/992551/apple-iphone-17-17e-air-price-increase">raised prices across its older models</a> at the same time. Apple also took the wraps off its <a href="https://www.theverge.com/tech/1015028/iphone-duo-review">first folding phone, the iPhone Duo</a>, but its preorder sales aren't included in this earnings report.</p> <p class="wp-block-paragraph">Like other …</p> <p><a href="https://www.theverge.com/tech/1024748/apple-q4-2026-iphone-sales-earnings">Read the full story at The Verge.</a></p>
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