Apple is all in on AI — its own and everyone else’s

<figure> <img alt="Image of the Apple logo surrounded by gray, pink, and green outlines" data-caption="" data-portal-copyright="Illustration by Nick Barclay / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23951261/VRG_Illo_N_Barclay_5_apple.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Apple's latest <a href="https://www.theverge.com/tech/1024748/apple-q4-2026-iphone-sales-earnings">earnings</a> show how it's continuing to capitalize on the AI boom without busting its budget on the infrastructure spending consuming its competitors.</p> <p class="wp-block-paragraph">Overall, Apple posted its best-ever fiscal year for revenue and earnings per share. iPhone and Mac sales continued to grow strongly in the fourth quarter. iPhone revenue rose 17.5% from a year earlier to a September quarter record of $57.6 billion while Mac revenue climbed 24% to $10.8 billion, its highest level in four years. Shares nevertheless fell in premarket trading Tuesday after Apple <a href="https://www.reuters.com/business/retail-consumer/apple-shares-slide-higher-memory-costs-fuel-margin-concerns-2026-11-03/">warned</a> that rising memory costs would squeeze its profit margins in the holiday quarter. </p> … <p><a href="https://www.theverge.com/ai-artificial-intelligence/1025245/apple-earnings-q4-ai">Read the full story at The Verge.</a></p>