Reddit is adding more ads

<figure> <img alt="An illustration of the Reddit logo." data-caption="" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/08/STK115_Reddit_01.jpg.webp?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results "based on a range of factors, including contextual relevance to a search query," <a href="https://redditinc.com/news/we-are-testing-ad-placements-in-reddit-search-pages">according to Reddit</a>.</p> <p class="wp-block-paragraph">That means searching for "espresso station" could present you with ads for espresso, machines, beans, or mugs, while a search for a "home office setup" may yield ads for monitors, desks, or office chairs. Reddit currently shows ads across its feeds in a variety of formats, including images, videos, sponsored posts, and AMAs. It also shows ads within threads.</p> <img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/11/reddit-search-ads.webp?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="" title="" data-has-syndication-rights="1" data-caption="" data-portal-copyright=""> <p class="wp-block-paragraph">Reddit has announced a number of changes to its platform ove …</p> <p><a href="https://www.theverge.com/tech/1025602/reddit-search-ads-test">Read the full story at The Verge.</a></p>