Why defense's blue ocean is no smooth sailing for automakers
Although the defense market has emerged as a new blue ocean for the auto industry, entering it is far from smooth sailing. The main concern remains the national security sensitivities inherent in defense work. Amid international rivalry, automotive supply chains moving into defense can easily become targets, raising the risk that defense gains could shake companies' core automotive businesses. In addition, small, customized defense orders may offer limited profit margins, posing another concern for automakers.
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