4 decades on, Maestro charts new course in Italian elegance

Introduced in 1986, LF's premium menswear brand Maestro is one of Korea's longest-running menswear labels, having spent four decades adapting its styles and sizing to better suit Korean men's physiques. Marking its 40th anniversary this year, LF said the brand will be more faithful to “Italian elegance” and seek broader global markets beyond Vietnam. LF announced last month that it will further strengthen Albero, Maestro's high-end line featuring Italian-made products, by expanding partnerships with leading Italian textile manufacturers, including Zegna, Loro Piana, Colombo and Piacenza. The company will also expand its made-to-measure (MTM) tailoring services, which account for 30 percent of the brand's sales, by dividing them into three categories: Su Misura, Alta Sartoria and Sartoria Italia. To cater to growing demand from couples preparing for their weddings and consumers in their 20s and 30s who increasingly reserve suits for special occasions, the brand will also expand its formalwear lineup. The Rome Suit, launched in September to celebrate the brand's 40th anniversary, is de