This see-through camera lets photographers maintain eye contact with their subjects

<figure> <img alt="A person stares through the HOA A1 camera’s large open viewfinder." data-caption="" data-portal-copyright="Image: Lutra" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/11/camera1.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Lutra, a South Korean startup, has debuted a new brand called Humans of Authenticity (HOA) that's launching another <a href="https://hoa.camera/" data-type="link" data-id="https://hoa.camera/">screen-free digital camera that incorporates a large open viewfinder</a> into its design, as <a href="https://petapixel.com/2026/11/05/stare-straight-into-your-subjects-soul-with-this-strange-new-camera/" data-type="link" data-id="https://petapixel.com/2026/11/05/stare-straight-into-your-subjects-soul-with-this-strange-new-camera/">spotted by <em>PetaPixel</em></a>. The camera is reminiscent of the <a href="https://www.theverge.com/tech/961362/godox-c100-digital-camera-transparent-lcd-screen" data-type="link" data-id="https://www.theverge.com/tech/961362/godox-c100-digital-camera-transparent-lcd-screen">Godox C100</a> but the HOA A1 positions its lens and sensor close to the center of its large viewfinder window so that a photographer can maintain eye contact with their subject, or feel more in the moment while framing a shot without staring at a screen.</p> <p class="wp-block-paragraph">The HOA A1 First Edition is expected to launch on December 1st in a very limited run of just 100 units. Preorders haven't started yet, b …</p> <p><a href="https://www.theverge.com/tech/1028632/lutra-humans-of-authenticity-hoa-a1-transparent-digital-camera">Read the full story at The Verge.</a></p>