ChatGPT is getting verified AI ‘Business Agents’

<figure> <img alt="A screen of ChatGPT showcasing the Business Agent feature. " data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/11/Business-Agent-Customer-Conversation.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">ChatGPT is going to let you chat with verified "Business Agents" that represent a brand to help you with things like comparison shopping. The feature, available first to "eligible" e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in ChatGPT being <a href="https://openai.com/index/introducing-businesses-chatgpt/">announced today in beta</a>.</p> <p class="wp-block-paragraph">You can start talking with a Business Agent if a business that has created one appears in a response from ChatGPT. While chatting with a custom agent, you can ask about a business's offerings and ask follow-up questions, like asking about differences between two different products. Businesses can specify a Busi …</p> <p><a href="https://www.theverge.com/ai-artificial-intelligence/1030552/openai-chatgpt-business-agents-hub">Read the full story at The Verge.</a></p>