Oura is acquiring medical AI chatbot startup Counsel Health

<figure> <img alt="" data-caption="" data-portal-copyright="Photo: Amelia Holowaty Krales / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/268600_oura_ring_5_AKrales_0104.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Oura announced its quarterly earnings today and said it agreed to <a href="https://www.businesswire.com/news/home/20261110737835/en/Oura-to-Acquire-Counsel-Health-Advancing-Vision-for-More-Connected-Personalized-Healthcare">acquire Counsel Health</a> for $625 million, after adding the company's AI chatbot to its app <a href="https://www.theverge.com/tech/964386/oura-ring-5-review-smart-ring-wearables">earlier this year</a>. Counsel Health calls itself an "AI-native primary care company," using the app to deliver AI-generated responses and insights based on users' health data reported from their wearables that can then proceed to a conversation with one of its in-house physicians.</p> <p class="wp-block-paragraph">Oura says it expects the deal to close before the end of the year.</p> <p class="wp-block-paragraph">Oura CEO Tom Hale said in an interview with <a href="https://www.bloomberg.com/news/articles/2026-11-10/oura-to-buy-on-demand-doctor-ai-service-counsel-health-revenue-jumps-153-in-q4">Bloomberg</a> that the acquisition is part of a plan to connect wearables, clinical AI, and access to do …</p> <p><a href="https://www.theverge.com/gadgets/1031284/oura-counsel-health-acquisition">Read the full story at The Verge.</a></p>