Korean firms shift CES focus to industrial AI

Once known primarily as a showcase for consumer electronics, CES is becoming an increasingly important stage for industrial AI, with Korea’s major tech and auto firms preparing to demonstrate the commercial value of artificial intelligence (AI) across industries ranging from semiconductors and robotics to batteries and autonomous driving Samsung Electronics is expected to focus on AI semiconductors and robotics, while LG affiliates are set to showcase AI-powered appliances and battery technologies. Kia, under Hyundai Motor Group, plans to use the event to highlight advances in autonomous driving through its U.S.-based self-driving subsidiary Motional. The shift reflects Korean firms’ push to move beyond futuristic concepts and demonstrate AI technologies with clearer paths to commercialization. According to the Consumer Technology Association, which organizes the annual CES tech fair in January, Samsung's semiconductor division has already won multiple CES 2027 Innovation Awards for memory products. The winning technologies include UFS 5.0, a next-generation storage solution designe