Google might launch a ‘Pixel Tag’

<figure> <img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/google-pixel-tag-leak.jpg.webp?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Google is seemingly working on an item tracker that might compete with Apple's AirTag. <em>9to5Google</em> obtained <a href="https://9to5google.com/2026/07/31/this-is-the-google-pixel-tag/">an image</a> of something called a "Google Pixel Tag" that has a small oval shape. The publication also linked to <a href="https://www.bigpartner.si/pametni-sledilnik-google-pixel-tag-fog-light-5000311450">a Slovenian store listing</a> about the Pixel Tag that describes the gadget as an item tracker with a speaker that uses Google's "Find My Device" network (which is <a href="https://www.theverge.com/news/672352/you-can-now-find-googles-find-hub">now called Find Hub</a>).</p> <p class="wp-block-paragraph">The Pixel Tag is popping up shortly ahead of Google's planned hardware launch event for August 12th. Google has already shown off teases of <a href="https://www.theverge.com/tech/966120/google-pixel-11-camera-bar-teaser">the Pixel 11 lineup</a> for the event, and leaks have <a href="https://www.theverge.com/tech/973249/pixel-11-pro-fold-buds-watch-leaks-google-launch-event">also appeared</a> for a new foldable, smartwatch, and earbuds. …</p> <p><a href="https://www.theverge.com/tech/973889/google-pixel-tag-item-tracker">Read the full story at The Verge.</a></p>