Digitimes November 12, 2026 By Eifeh Strom positive

Toyota to assemble and sell Japanese light-duty trucks in the US, with sales starting in 2H27

AI / LLM

Japanese automaker Toyota has announced plans to revive the Scion brand, which was discontinued nearly a decade ago, with the launch of its first model, the KEI-01, in the second half of 2027. The light-duty truck (kei truck) will be assembled in Indiana and sold in the US market, targeting short-distance transportation needs at farms, ranches, small businesses, and corporate campuses. Based on Daihatsu Motor's Hijet Jumbo light commercial mini pickup truck, the KEI-01 will be Toyota's first kei truck manufactured in the US.

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Toyota to assemble and sell Japanese light-duty trucks in the US, with sales starting in 2H27

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