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PR Newswire November 12, 2026 neutral

Syntun | 2026 "Double 11" Promotion Report: GMV during China's "Double 11" Shopping Festival reached RMB 1,776.4 billion (approx. US$264.4 billion).

<p>BEIJING, Nov. 12, 2026 /PRNewswire/ -- Now in its eighteenth year, the "Double 11" Shopping Festival has taken on a different rhythm. Promotional mechanics have been streamlined further and sales of in-stock goods have come to the fore: Tmall replaced its cross-store "spend more, save...</p>
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