Asus expects the 2027 PC market to shrink 10–15% as memory costs bite
Asus has turned cautious on the 2027 PC market, forecasting a 10–15% full-year decline as memory prices surge, end-user demand cools, and global regulation of data-center construction tightens. The company expects the decline to be steeper in the first half, with a gradual recovery only in the second half.
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