Bhc opens 1st Philippine store, tailoring menu to local tastes

Dining Brands Group's fried chicken brand bhc has opened its first store in the Philippines, as part of the company's push to expand further into Southeast Asia. The fried chicken brand opened its first branch in the country in SM North EDSA, located in Quezon City and is one of the Philippines' largest shopping malls, drawing heavy foot traffic from families and younger shoppers, according to Dining Brands Group. The company said the location gives the brand strong visibility as it works to build recognition in the Philippine market. Dining Brands Group CEO Song Ho-sup attended the store's opening ceremony on Wednesday. The roughly 1,900-square-foot store seats 86 and operates on a limited-service restaurant model suited to mall customers with shorter visit times, allowing the chain to serve freshly cooked orders quickly, the company said. The menu includes bhc's fried and seasoned chicken along with its signature flavors — Bburinkle, Hot Bburinkle, Matchoking and Red King — served by the piece, along with six dipping sauces. Reflecting dining habits in the Philippines and elsewhere i