Samsung’s HDR10 Plus Advanced is launching this month on Prime Video

<figure> <img alt="Two people watching Prime Video on a TV from a couch" data-caption="" data-portal-copyright="Image: Samsung" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/samsung-hdr10-plus-advanced-prime-video-2.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">After previewing HDR10 Plus Advanced late <a href="https://www.theverge.com/tech/813389/samsung-previews-hdr10-plus-advanced-its-answer-to-dolby-vision-2">last year</a>, Samsung's <a href="https://www.theverge.com/news/768842/dolby-vision-2-launch-content-intelligence-tone-mapping">not-Dolby Vision 2 spec</a> will <a href="https://news.samsung.com/global/samsung-launches-worlds-first-hdr10-advanced-streaming-experience-on-prime-video">launch globally on Amazon's Prime Video</a> this month. The first TVs announced with support are Samsung's 2026 lineup, which will be able to make use of the extra metadata to deliver more precise HDR that is optimized for what you're watching, and tone mapping that can adjust for specific areas of the screen instead of applying one setting to the whole frame. </p> <p class="wp-block-paragraph">Samsung's press release didn't mention which titles will have support initially, or how many there are, other than including a press image showing off Amazon's series <a href="https://www.youtube.com/watch?v=QFGAxkTRAG8"><em>Ride or Die</em></a>. The news also co …</p> <p><a href="https://www.theverge.com/gadgets/975085/samsung-hdr-10-plus-advanced-prime-video">Read the full story at The Verge.</a></p>