Kelley Blue Book Brand Watch: Hybrid and SUV Interest Reaches New Highs as Audi, Kia and Subaru Gain Shopper Consideration in First Half of 2026

<p>New research finds affordability, fuel efficiency and value-oriented SUVs increasingly shape new-vehicle shopping behavior ATLANTA, Aug. 4, 2026 /PRNewswire/ -- New-vehicle shoppers are increasingly favoring SUVs and hybrid vehicles, while affordability and fuel efficiency continue to...</p>