Sono International opens Purr Lounge, urban adoption hub for stray cats

Sono International, part of Sono Trinity Group, opened Purr Lounge, an urban adoption hub for stray and abandoned cats, at the company's new headquarters building in southwestern Seoul's Magok-dong, the leisure, hospitality and construction conglomerate said Wednesday. Purr Lounge, developed in partnership with the Sono Veterinary Foundation, occupies the first floor of Sono Trinity Commons, the group's new headquarters building. Rather than functioning as a typical cat cafe, the space is designed as a participatory animal welfare center focused on helping rescued cats recover and promoting responsible pet adoption. The Sono Veterinary Foundation, which has signed an agreement with Gangwon State to expand adoption and medical support for stray cats in the province, provides medical care at the facility, helping rescued cats undergo emotional and physical rehabilitation before being placed in permanent homes. Cats at the center receive health checkups and treatment along with individualized emotional care and socialization training based on each animal's temperament. To build what the comp