Ted Lasso returns at an important time for Apple TV

<figure> <img alt="A still photo from season 4 of Ted Lasso." data-caption="" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Ted_Lasso_Photo_040203.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">2026 is shaping up to be <a href="https://www.theverge.com/entertainment/960985/apple-tv-hits-2026">an excellent year for Apple TV</a>. Apple's streaming service has built out an impressive slate that spans returning favorites like <a href="https://www.theverge.com/entertainment/960265/silo-season-3-apple-tv-interview-mystery-box"><em>Silo</em></a> and <a href="https://www.theverge.com/entertainment/951638/sugar-season-2-colin-farrell-interview-apple-tv"><em>Sugar</em></a> to all-new hits including <a href="https://www.theverge.com/tech/934078/apple-tv-onlyfans-margo-maximum-pleasure-guaranteed">OnlyFans-inspired dramedies</a>, <a href="https://www.theverge.com/entertainment/951391/widows-bay-season-1-finale-apple-tv-horror">terrifying comedies</a>, and <a href="https://www.theverge.com/entertainment/973530/apple-tv-cape-fear-finale-technology">paranoid tech thrillers</a>. But the most important release might be a feel-good sports sitcom. After what seemed like <a href="https://www.theverge.com/23743849/ted-lasso-season-3-review-apple-tv-plus">a definitive finale</a>, <em>Ted Lasso</em> is back with a fourth season that doubles as a soft reboot for the show, mixing up familiar characters with a substantially new cast. And <a href="https://www.theverge.com/column/825282/apple-tv-streaming-grow-audience">as Apple TV continues its push for a bigger piece of the streaming market</a>, the return of its most culturally impactfu …</p> <p><a href="https://www.theverge.com/entertainment/975224/ted-lasso-season-4-apple-tv">Read the full story at The Verge.</a></p>